Marketing Tools for small businesses


Marketing your business is one of the most important components of being successful.

As nice as it would be, people aren’t just going to find your business just by chance. You have to guide them to you, and you have to do it in a way that makes them think it’s their idea. That sounds tricky, but people don’t like to be constantly ‘sold’. Here are some tools you can use.

Tool # 5 – The Flyer

A flyer might seem like a simple marketing tool, but it can be very effective. You just want to make sure you have a “killer headline” so the flyer stands out and has all your contact information on it. A bold flyer will get people to stop and take notice so they can read about your business. Put the flyer in a place it will be easily seen and send a copy with your accounts or other correspondence.

Tool # 4 – Business Cards

It might seem simple enough, but having a business card with you at all times could be the difference between gaining and losing a customer. When someone has your card, they are more likely to call you or come into the business because you are making it easy for them to find the information. Think about adding a QR code so that a quick scan with a mobile device will add you to their contacts.

Tool # 3 – Facebook and Social Media

Social media like Facebook can help you bring in both local and online traffic. You want to build up reliable profiles by not continuously advertising. Posting things that are helpful, funny, and informative can draw people in that are interested in your business, but don’t necessarily want to see you post about it all the time. As long as you have a healthy balance of normal posts and business posts you will crush marketing on social media.

Tool # 2 – Email Marketing

Email marketing can be a bit delicate, and it can be difficult not to fall into the junk mail category. If you are doing email marketing you have to be clever. Make sure you put accurate information in the subject line. You need to grab the people before they hit that delete button. The best marketing emails have a video linked.

Tool # 1 – Website or Blog

A website or blog is the No. 1 marketing tool because as the old saying goes “out of site is out of business”. You can share information and bring people in with the keywords they are searching for. You can make your blog or website exciting and appealing so that people will want to stay around and shop around. It’s always a good idea to have your website and social media addresses on your business card so people can go straight there for more information.

These are tools that you can use and mix together for the best marketing strategy. Focusing on one of these at a time will make it easier, but time should be devoted to each.

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